A New Era of Global Film Marketing Leadership Unveiled

Strategic Advancement: Amanda Kozlowski's Ascendancy to Top Marketing Role

Lionsgate has officially announced the promotion of Amanda Kozlowski to President of Worldwide Marketing within its Motion Picture Group. This marks a pivotal moment for the studio, entrusting its global outreach to an executive with deep institutional knowledge and a proven track record of success.

Eighteen Years of Dedicated Service: Kozlowski's Journey at Lionsgate

Having dedicated eighteen years to Lionsgate, Kozlowski has become an integral part of the studio's fabric. Her close collaboration with Adam Fogelson, Chair of the film group, highlights a strong partnership built on mutual respect and shared strategic vision.

Fogelson's Endorsement: A Visionary in Modern Marketing

Adam Fogelson lauded Kozlowski's appointment, emphasizing her "fresh, modern, and distinctive approach to marketing." He praised her passion for cinema, sharp intellect, strategic acumen, and collaborative spirit, noting her ability to earn the trust of filmmakers, colleagues, and staff alike.

Pivotal Campaigns: Driving Success for Key Lionsgate Releases

Kozlowski's recent contributions include spearheading marketing campaigns for notable Lionsgate projects such as 'The Housemaid,' 'Now You See Me: Now You Don’t,' Francis Lawrence’s 'The Long Walk,' and the highly successful Michael Jackson biopic, 'Michael,' which has garnered an impressive $424 million globally since its April 24 debut.

Shaping the Future: Brand Development and Franchise Expansion

In her enhanced capacity, Kozlowski will be instrumental in defining Lionsgate's brand identity and formulating strategies for its tentpole franchises, including 'John Wick,' 'Saw,' and 'The Hunger Games,' as well as emerging properties like 'The Housemaid.'

Collaborative Leadership: Guiding Films from Concept to Audience

Kozlowski will continue to work closely with Erin Westerman, President of the Motion Picture Group, to collectively oversee the creative and marketing trajectories of films, ensuring a cohesive strategy from development through to release, all under Fogelson's overarching guidance.

Kozlowski's Gratitude: Acknowledging Mentorship and Shared Vision

Expressing her gratitude, Kozlowski acknowledged Adam Fogelson for his unique blend of artistic appreciation, business insight, and profound humanity, stating her eagerness to continue their collaborative journey of innovation and inspiration.

Further Executive Appointments: Strengthening the Marketing Division

Complementing Kozlowski's promotion, Nasim Cambron has been elevated to Executive VP of Worldwide Marketing and Publicity, and Jack Teed has been appointed Executive VP of Worldwide Marketing and Creative Advertising, further bolstering Lionsgate's marketing leadership team.