Luxbox is set to manage the global sales for Diego Luna's film, "Ashes" (Ceniza en la boca), which will make its debut at the Cannes Film Festival in the Special Screenings category. This poignant drama follows Lucila's challenging journey as she and her younger brother travel from Mexico to Madrid, seeking a reunion with their mother, only to encounter a more severe reality than anticipated. The film's cast features Anna Diaz and Adriana Paz, the latter having previously earned a Cannes Best Actress award. The screenplay, co-written by Abia Castillo, Diego Rabasa, and Luna, is an adaptation of Brenda Navarro's acclaimed novel, promising a deeply human and resonant narrative that explores themes of migration and family.

The production of "Ashes" has been a collaborative effort, with Diego Luna highlighting the independence and creative freedom experienced during its making. He expressed immense satisfaction with Luxbox joining the team, recognizing their expertise and the privilege of having the film included in their esteemed catalog. Luxbox CEO Fiorella Moretti lauded the film's profound emotional depth and the captivating portrayal of Lucila, noting her resilience in the face of adversity. Moretti emphasized the film's unique perspective on migration within Europe and its potential to resonate widely with global audiences, reaffirming Luxbox's confidence in its international appeal.

Global Distribution Secured for "Ashes"

Luxbox has officially taken on the worldwide distribution rights for Diego Luna’s latest cinematic endeavor, “Ashes,” known in Spanish as “Ceniza en la boca.” This significant announcement precedes the film’s highly anticipated premiere at the Cannes Film Festival, where it will be showcased in the prestigious Special Screenings section. The acquisition by Luxbox underscores the film's potential to captivate a broad international audience and highlights its artistic merit, positioning it as a notable entry in this year's festival lineup. This partnership is expected to facilitate extensive global reach for the thought-provoking drama.

The collaboration between the film's production team and Luxbox marks a crucial step in bringing “Ashes” to cinephiles worldwide. Diego Luna, the visionary director behind the project, expressed his profound satisfaction with Luxbox joining the production, emphasizing the creative autonomy and freedom that characterized the film's development. He views their involvement as a dream come true, confident that the film is in the most capable hands for global dissemination. This strategic alliance ensures that the powerful narrative and stellar performances will be presented on an international stage, garnering the attention and appreciation it deserves.

A Poignant Narrative on Migration and Resilience

“Ashes” delves into the compelling and often harsh realities faced by individuals navigating migration, as seen through the eyes of Lucila. The story follows her journey with her younger brother from Mexico to Madrid, a pilgrimage motivated by the hope of reuniting with their mother who had left years prior in search of a better life. Upon arrival, Lucila confronts a stark and suffocating reality that is far more challenging than she could have ever imagined, forcing her to draw upon an inner strength to adapt to their fragile new existence. This narrative promises a deeply emotional exploration of hope, struggle, and human endurance.

The film boasts a talented ensemble, featuring Anna Diaz and Adriana Paz, whose performances are central to the film’s emotional core. Adriana Paz, a recipient of the Cannes Best Actress award for her role in “Emilia Pérez,” brings a wealth of experience and depth to her character. The screenplay, crafted by Abia Castillo, Diego Rabasa, and Diego Luna, is a thoughtful adaptation of Brenda Navarro’s acclaimed novel. Fiorella Moretti, CEO of Luxbox, praised the film’s profound humanity and Lucila’s compelling presence, underscoring the intimate yet powerful portrayal of migration within Europe. Moretti believes the film’s poignant themes will resonate universally, fostering a strong connection with audiences across different cultures and backgrounds.