BJ Novak on "The Devil Wears Prada 2" and His Creative Journey

John Lasseter

Former chief creative officer of Pixar, whose principles of storytelling have shaped modern animation.

In a recent interview, BJ Novak, the multi-talented actor and writer, offered insights into his current projects, notably his role in the highly anticipated sequel, "The Devil Wears Prada 2." He shared anecdotes about his character's distinct fashion sense in the film and his experiences working alongside Meryl Streep. Beyond his acting endeavors, Novak delved into his diverse creative pursuits, including his successful children's books and his burgeoning food business. He also reflected on the changing landscape of the entertainment industry, the disappearance of his FX show, "The Premise," from streaming platforms, and his views on public perception and social media.

Novak's participation in "The Devil Wears Prada 2" marks a notable return to acting for the artist, whose recent work includes his directorial debut, the 2022 black comedy "Vengeance." He recounts arriving on set prepared with his own wardrobe, only to discover the expansive collection available, a testament to the film's high-fashion theme. His character, the publishing house's heir, stands in stark contrast to the stylish world of Runway magazine, often clad in tech wear and athleisure, and frequently engrossed in his phone. This portrayal sets up a compelling dynamic with Meryl Streep's iconic character, Miranda Priestly, creating a unique comedic tension.

Hailing from Boston, a city not traditionally known for its fashion-forward culture, Novak humorously described his character as an "offensively dressed outsider" within the fashion world, a role he believes was a perfect casting choice. He further elaborated on the distinct "Boston aesthetic," likening it to people dressing as "Fisher-Price characters," a stark contrast to his friend Mindy Kaling's embrace of high fashion, despite also being from Boston. Novak considers it an "honor" to be the "worst-dressed character" in the franchise, viewing it as a strong and memorable character distinction.

When discussing the film's premiere, Novak, a self-proclaimed "overthinker," admitted to having numerous theories on how to navigate such high-profile events. He often preferred to spend time with his family and friends rather than engaging in the typical Hollywood socializing. His decision to take on this supporting role was largely influenced by his friendship with Aline Brosh McKenna, the film's screenwriter and producer, who he describes as a fan of writer-actors. The offer to join the cast came as a surprise, involving filming in iconic locations such as New York, Milan, and Lake Como, and promising scenes opposite Meryl Streep.

Novak candidly discussed his approach to acting, considering himself primarily a writer. He draws inspiration from figures like Rob Reiner, Sydney Pollack, and Greta Gerwig, who seamlessly transition between directing and acting. His dedication to writing is evident in his extensive body of work, and he expresses a desire for more acting opportunities when they align with his creative vision. He also revealed the psychological preparation required to act opposite Meryl Streep, emphasizing the need to set aside personal awe to deliver a strong performance, and noting Streep's own comedic inclinations.

Reflecting on his directorial experience with "Vengeance," Novak shared a profound realization: he perceives all creative processes through the lens of writing. Whether directing, composing, or collaborating with actors, he sees it as a form of "composing, imagining, executing a vision," transcending traditional notions of grammar and spelling. He advocates for a rebranding of the term "writing" to encompass its broader, more imaginative scope, a perspective he believes is crucial in the age of artificial intelligence. This philosophical stance underpins his varied career path, from best-selling children's books like "The Book With No Pictures" to his innovative food venture, Chain, which recently secured investment from Fox Entertainment.

The conversation also touched upon the sudden disappearance of his FX show, "The Premise," from streaming platforms, a common occurrence in the evolving digital landscape. Novak recounted learning about its removal from a text message and a tweet, highlighting the ephemeral nature of digital content. He expressed a cautious optimism about the future of the entertainment industry, believing that quality content will always find an audience and that economic models will adapt to new distribution channels. He also discussed his past struggles with online comments, a theme explored in an episode of "The Premise," and how he learned to embrace the philosophy of "Let Them," even suggesting it as a new alternative to "no comment."

Novak also mused about the public fascination with his long-standing friendship with Mindy Kaling, acknowledging its prevalence online and in media appearances. He views this attention through the lens of "Let Them," choosing not to restrict questions about his personal life. His contemplation of returning to stand-up comedy, a desire he has voiced for years, reflects his ongoing passion for performance. He is keenly aware of the challenges of re-entering the stand-up scene with established recognition, acknowledging the pressure and the potential for misinterpretation in an age where any on-stage remark can become a decontextualized pull quote. This awareness even led him and Kaling to jokingly consider a podcast titled "This Quote Is Taken Out of Context." Ultimately, Novak believes in personal responsibility for one's career trajectory, embracing the notion that if Hollywood doesn't explicitly know what to do with him, it's up to him to forge his own path.

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